5 Lessons in Group Work

In my last post I touched on that fact that even if you don’t meet your goals, there’s always lessons to be learned, and these lessons guide future successes.

One of the most common aspects of the communications field, and probably one of the most difficult things to master, is teamwork. I had always considered myself to be great at teamwork, and a great team member. I’ve worked in many groups before, never with much conflict because every member respected each other enough to work with the ideas that were put forward by one another. But what do you do when you find yourself in a group where some members’ negative personal feelings perpetuate a lack of communication in addressing issues?

Here’s some of the key lessons I’ve learned from group work this year:

1. Establish expectations from day one.
Discuss the quality of the final product that everyone would like to turn in. Discuss the best way to communicate when things aren’t going according to plan. Talk about the best way that each person responds to conflict and constructive criticism. Understanding your group members needs and expectations will lead to a more cohesive working team.

2. Let the little things go.
When working by yourself you are in full control. When working with others, situations around bound to arise where what the team members are doing are not what you would do. Learn to recognize when something that is occurring differently from how you would approach it doesn’t actually impact the quality of work being done. Every team member needs to feel like they contributed, and suggesting insignificant changes will likely make you come across as difficult to work with.

3. Recognize the work that others put in.
Any resentment that may build up, or any imbalance of work load that may be occurring can easily be forgiven by recognizing the effort that another has done. This is true even if other team members may not be aware of an imbalance or any building resentment. It’s important to appreciate  your team members because this will contribute to an overall well-functioning team.

4. Apologize.
Perhaps the most important lesson. It is difficult for most people to be able to recognize when they’ve hurt another person, or overstepped their boundaries, or exhibited poor sportsmanship/behaviour. The ability to recognize when this has been done and apologize for it is an invaluable quality. Everyone makes mistakes, and when it comes to working with others this is especially true. The most beneficial aspect of working in teams is learning how to work with others. Being stubborn and not trying to see another person’s side of a situation will not provide you the skills to effectively manage people.

Trust in Yourself and Success Will Follow

As I’ve mentioned, I’m soon to be a second time ’round post-graduate, and for the second time, I’ll be beginning the job search.

The difference, is that this time I will have a key set of marketable skills that I didn’t have when I came from my undergrad.

That said, there is still a lot of uncertainty when it comes to taking the next step in one’s life. Rock climbing relates well to this.

Climbing is a delicate and beautiful art when done well. But it takes an exhausting amount of training to reach this point. Getting to this stage requires dedication, time, and trust.

There are many times when I’m climbing where I’m not sure if I’m going to make the next move. Sometimes I’m balancing on a foothold so tiny you wonder how it can even been considered a hold. Sometimes I’m working a climb that is my anti style. Sometimes I’m scared.

But every single time I push myself to commit to the move. Because I want to get better. I want to feel the euphoria that washes over me when I accomplish something that I didn’t expect to get.

These same difficulties and feelings are present in the job search, and I often find myself asking questions to myself.

How do I find a job? What if I don’t like the job after I accept the offer? How do I negotiate salary? 0cb9138

I can’t be sure of everything – and that’s a hard thing to admit being someone who seeks to always be in control. But, like I have learned with climbing, trusting yourself to take the next step is key if you ever hope to succeed. Sometimes you’ll fall, but there’s always lessons to be learned, and these lessons propel the future of success.

Work at something long and hard enough, and success is bound to follow.

There are so many uncertainties when it comes to making a change. Sometimes the learning process is long, and frustrating. In these instances it’s important to have a safe haven to retreat to. For me this is climbing. Everything else going on in my life, every thought buzzing in my brain, fades away to nothing. There’s nothing else but me and the rock (or wall). For me, this is the epitome of zen.

What makes you zen?1511830_10202842657781882_1492818438322455609_o

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Start-Up Companies: Using Branding to Get Your Feet off the Ground

Happy Monday!

Last night, as I was brainstorming business development ideas for Vintage Instincts (VI), a start-up company I work in partnership with, I got to thinking that many people are relishing in their final weekend moments and quite likely dreading their early wake up alarm signalling that it’s time to get back to the grind of their weekly work schedule.

I say this because I used to be one of those people. And then I became involved with VI and I felt, for the first time, how wonderful it is to wake up to a job that doesn’t feel like work because it is what you love to do.

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I’ve been working with Vintage Instincts for the past two years, mainly doing consultation work, but this year I’ve gotten much more involved, working in closer conjunction and becoming more a part of . We just finished writing a grant application which will make such a huge difference to the growth of the business if it gets awarded.

Brand messaging is critical no matter what stage of development a company is at. It is perhaps even more crucial in the beginning stages when you are establishing your audience base.

I always knew the importance of GOOD brand messaging, but this became even more apparent when writing the grant application. We had to sell the vision of our company. We needed to make the grant committee as passionate about our vision as we were.

I’ve seen the development of Vintage Instincts from the beginning, and the branding and messaging that has been put forth has changed direction, it’s grown, and it’s gotten stronger. I can confidently say that this will probably be the case for any start-up company as they journey through the process of determining who they are.

It is good to explore, and to learn, and to grow. But it is also so important that when a start-up is beginning to gain a significant following that the messaging and branding is focused and consistent.

The biggest thing I’ve learned so far through Vintage Instincts’ growth is that a little professionalism in the branding goes a long way. VI is a retail company that primarily makes its sales through an online web store. Now that we’re getting more noticed we’ve cleaned up the logo, redesigned the business cards, and are currently in the process of giving the blog a makeover too. These small but important changes have helped to legitimize the business and evolved its image from one that seemed amateur to one that now appears as if it has strong roots in place, and it’s making a difference in the partnerships we’re building!

It takes an incredible amount of time and money to elevate a new business to a level where it is self-sustaining. One of our techniques is to use the VI clothing designs to help promote the company name. The photo below depicts this in some of the Vintage Instincts designs. Find what works for your business and stick with it until you have the means to explore other options, otherwise you risk confusing your audience.

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My point can be wrapped up quite clearly:

Know your brand. Understand your company goals. Spend the extra time to create a strong and consistent image.

Additionally, your local community is almost guaranteed to have resources available to help your start-up. Utilize them! Mentors, grants, support programs, community office spaces…these could all be hiding in your home town (or city) and you don’t even know it!

Go find them.

Standing Out on LinkedIn

Creating a LinkedIn account was inevitable.

But with so many aspiring and established professionals on this social media platform how do you get yourself noticed by head hunters and recruiting potential employers?

As an almost second time graduate soon to be looking for work, and having only a handful of connections, I began some basic research on how to make my LinkedIn profile desirable to read.

Basic research turned in to hours dedicated to finding as many useful tidbits as I could.
The result? An extensive repertoire of knowledge on what makes a profile stand out to potential employers.

Here are the top 3 problems and tips:

1. The problem: Your LinkedIn headline automatically defaults to the title of your current position.
Why this is a problem: Hundreds of other LinkedIn users are going to have a similar, if not the same, headline as you. Since your photo and headline are the only two things that appear in the list of search results, your headline will not only cause you to blend in to the crowd and not encourage a searcher to click on your profile, but your choice of headline words will impact the likelihood of even showing up in a search
Try this instead: Include in your headline key words that highlight what you have to contribute. Words that you would want future employers to be seeking in you. You will be far more likely to appear in search results because you’ve utilized their search options, AND, if you word it right, you’ll inspire interest to further investigate your profile. Highlight things like achievements, and (tasteful) humour.

2. The problem: Summaries that begin with where you’ve graduated from, and end with the work you currently do.
Why this is a problem: It’s boring! Recruiters are looking for people who stand out. This is your chance to be creative and brag about what you’re good at.
Try this instead: Use your LinkedIn summary to create a story that  draws the reader in. Leave them wanting to meet you in person to get to know more.

3. The problem: Vast amounts of LinkedIn users are not fully aware but the capabilities that a LinkedIn profile has to offer.
Why this is a problem: Think of your LinkedIn profile as an online portfolio. This is your opportunity to showcase what you can do and what you have to offer. If recruiters don’t see this, why would they call?
Try this instead: LinkedIn offers the opportunity to provide direct links to work you have done, and to post projects directly on your profile. Show your work!

Now, who’s going to rush off and edit their profile?